Why McCain Already Lost the Election-the Wrong Message at the Wrong Time
Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now. Attacking the opponent works when the population is happy. When [...]
Internet Advertising: Reality or Hype?
Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense.I was at a seminar on May 20, 2008 about attorney advertising on the Web, [...]
Is Your Law Firm?s Name or Brand Being Used to Commit Fraud?
Brand fraud online is increasing and law firms are not immune. Find out how to protect your law firm.
The Yellow Pages are dead, aren?t they?
I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow, Thursday, September 11 at 1:00 PM Eastern Time.The webinar is moderated by Dick Larkin, the Yellow Pages Commando who is a nationally known expert who formerly worked in the Yellow Pages industry [...]
Is your law firm using a .info domain name?
On March 3, 2008, Matt Cutts, the head of Google’s anti-spam team made several predictions for 2008, one of which was, “A top-level domain (TLD registry) will offer domains for under $4. The result will be another TLD blighted by spammy domain registrations.” Because of the low cost of .info top-level domain names, they [...]
How should you really evaluate ROI when advertising your law practice?
Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]
