Is your law firm using a .info domain name?
On March 3, 2008, Matt Cutts, the head of Google’s anti-spam team made several predictions for 2008, one of which was, “A top-level domain (TLD registry) will offer domains for under $4. The result will be another TLD blighted by spammy domain registrations.” Because of the low cost of .info top-level domain names, they [...]

Internet Advertising: Reality or Hype?
Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense.I was at a seminar on May 20, 2008 about attorney advertising on the Web, [...]

Is Your Law Firm?s Name or Brand Being Used to Commit Fraud?
Brand fraud online is increasing and law firms are not immune. Find out how to protect your law firm.

How should you really evaluate ROI when advertising your law practice?
Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]

Lawyers.com joins other online advertisers on TV
Years ago, people told me that the Internet would be the end of TV advertising. I told them that my fear was that demand for TV advertising time from online companies would substantially increase and push TV advertising costs higher. Today, there are a great many online businesses which spend much of their [...]

Making Online Advertising Work
If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not surprising.Smallbiztechnology.com just published an [...]