The Yellow Pages are dead, aren?t they?
I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow, Thursday, September 11 at 1:00 PM Eastern Time.The webinar is moderated by Dick Larkin, the Yellow Pages Commando who is a nationally known expert who formerly worked in the Yellow Pages industry [...]
Is your law firm using a .info domain name?
On March 3, 2008, Matt Cutts, the head of Google’s anti-spam team made several predictions for 2008, one of which was, “A top-level domain (TLD registry) will offer domains for under $4. The result will be another TLD blighted by spammy domain registrations.” Because of the low cost of .info top-level domain names, they [...]
How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]
Internet Advertising: Reality or Hype?
Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense.I was at a seminar on May 20, 2008 about attorney advertising on the Web, [...]
Making Online Advertising Work
If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not surprising.Smallbiztechnology.com just published an [...]
Why McCain Already Lost the Election-the Wrong Message at the Wrong Time
Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now. Attacking the opponent works when the population is happy. When [...]
