Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure.When the competition intensifies, differentiation decides success or failure. A few large companies may survive by increasing brute force, but most will fail. [...]

Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?

Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
Yahoo!'s click fraud settlement includes click fraud up until July 31, 2006. Obviously, click fraud is continuing but Yahoo!'s settlement is ending. There are a couple of things you can do to reduce click fraud.

What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]

How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]

Are E-Mail Problems Damaging Your Marketing Effort?
Do you know how many potential clients you are losing because their e-mails are returned undelivered? I believe lawyers don’t really need new clients because eliminating spam e-mail seems to be more important.I do TV advertising for personal injury lawyers and marketing for criminal lawyers. I often send e-mails to lawyers who request [...]