Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?

What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]

How should you really evaluate ROI when advertising your law practice?
Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]

Strict new lawyer advertising ethics rules are being proposed in New York. Will you have to redesign your ads?
A review of the proposed lawyer advertising ethics rules for New York

Think You Should Cross Sell Other Law Practice Services to Your Clients?
Many legal practice consultants advise attorneys to cross sell legal services to their existing clients. For example, I, as a personal injury lawyer, could let my clients know that my law firm also represents clients for immigration, divorce and bankruptcy. It sounds like a good way to generate new business. Even if [...]

How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]