How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]

Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?

Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
Yahoo!'s click fraud settlement includes click fraud up until July 31, 2006. Obviously, click fraud is continuing but Yahoo!'s settlement is ending. There are a couple of things you can do to reduce click fraud.

What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]

Strict new lawyer advertising ethics rules are being proposed in New York. Will you have to redesign your ads?
A review of the proposed lawyer advertising ethics rules for New York

How to Avoid Retaining New Clients for Your Law Office
The first rule of both marketing and advertising is to make it as easy as possible for your customers, or clients, to contact you, yet some law offices are actually turning away new clients.Last week a large personal injury law firm, interested in advertising on TV, found my other website and sent me an e-mail [...]