Strict new lawyer advertising ethics rules are being proposed in New York. Will you have to redesign your ads?
A review of the proposed lawyer advertising ethics rules for New York

Think You Should Cross Sell Other Law Practice Services to Your Clients?
Many legal practice consultants advise attorneys to cross sell legal services to their existing clients. For example, I, as a personal injury lawyer, could let my clients know that my law firm also represents clients for immigration, divorce and bankruptcy. It sounds like a good way to generate new business. Even if [...]

Are E-Mail Problems Damaging Your Marketing Effort?
Do you know how many potential clients you are losing because their e-mails are returned undelivered? I believe lawyers don’t really need new clients because eliminating spam e-mail seems to be more important.I do TV advertising for personal injury lawyers and marketing for criminal lawyers. I often send e-mails to lawyers who request [...]

Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure.When the competition intensifies, differentiation decides success or failure. A few large companies may survive by increasing brute force, but most will fail. [...]

How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]

Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?