What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]
How should you really evaluate ROI when advertising your law practice?
Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]
Think You Should Cross Sell Other Law Practice Services to Your Clients?
Many legal practice consultants advise attorneys to cross sell legal services to their existing clients. For example, I, as a personal injury lawyer, could let my clients know that my law firm also represents clients for immigration, divorce and bankruptcy. It sounds like a good way to generate new business. Even if [...]
Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure.When the competition intensifies, differentiation decides success or failure. A few large companies may survive by increasing brute force, but most will fail. [...]
How Much Should You Expect To Earn On Advertising?
Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage [...]
Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
Yahoo!'s click fraud settlement includes click fraud up until July 31, 2006. Obviously, click fraud is continuing but Yahoo!'s settlement is ending. There are a couple of things you can do to reduce click fraud.
