What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]

Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure.When the competition intensifies, differentiation decides success or failure. A few large companies may survive by increasing brute force, but most will fail. [...]

Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?

Strict new lawyer advertising ethics rules are being proposed in New York. Will you have to redesign your ads?
A review of the proposed lawyer advertising ethics rules for New York

Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
Yahoo!'s click fraud settlement includes click fraud up until July 31, 2006. Obviously, click fraud is continuing but Yahoo!'s settlement is ending. There are a couple of things you can do to reduce click fraud.

How should you really evaluate ROI when advertising your law practice?
Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]