Think You Should Cross Sell Other Law Practice Services to Your Clients?
Many legal practice consultants advise attorneys to cross sell legal services to their existing clients. For example, I, as a personal injury lawyer, could let my clients know that my law firm also represents clients for immigration, divorce and bankruptcy. It sounds like a good way to generate new business. Even if [...]

How to Avoid Retaining New Clients for Your Law Office
The first rule of both marketing and advertising is to make it as easy as possible for your customers, or clients, to contact you, yet some law offices are actually turning away new clients.Last week a large personal injury law firm, interested in advertising on TV, found my other website and sent me an e-mail [...]

Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
Yahoo!'s click fraud settlement includes click fraud up until July 31, 2006. Obviously, click fraud is continuing but Yahoo!'s settlement is ending. There are a couple of things you can do to reduce click fraud.

Should You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?

What does the image of lawyers have to do with Lays potato chips?
Today, a friend who is a collection lawyer in New Jersey, told me a story about a woman who he represented for free. The woman was previously represented by a New York lawyer in the Bronx who stole her entire $25,000 settlement. The client, on her own, obtained a default judgment against the [...]

Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure.When the competition intensifies, differentiation decides success or failure. A few large companies may survive by increasing brute force, but most will fail. [...]